Improving the UX of LinkedIn Jobs

An unsolicited case study on the productivity loss associated with LinkedIn Jobs

copyright: LinkedIn
The Problem

Many job seekers paying premium for LinkedIn Jobs are disappointed with the platform due to its poor UX

Networking is not everyone's game. According to LinkedIn's Opportunity index 2020, 76% believe that networking can lead to better jobs but only 22% are actively pursuing that route. Therefore, the jobs page is very much desired.

LinkedIn Statistics

There is significant productivity loss because of poorly detailed job listings

Significant time is wasted because job listings lack adequate details for users to click them

An image showing the current state of linkedin jobs

Elusive filters

Setting 'job preferences' for the first time
Setting 'job filters' once again
Setting 'job filters' each and every session

Many jobs on LinkedIn are misleading or irrelevant to the user

Research findings suggests that clicking a job listing is not only about investing time and energy, but is also about being hopeful. A misleading job kills all of it.

An image showing an unreliable job post on LinkedIn

Cognitive overload and fatigue - one listing after another

Findings clearly showed that many job posts are text-heavy and time consuming unnecessarily.

An image showing a lengthy job post on LinkedIn
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The Insight

Every click matters! When job searching leads to productivity loss, people view LinkedIn as unreliable

Many value the 'Open to Work' feature but its benefits are seldom experienced. Hiring managers unanimously regard LinkedIn Jobs as a productive tool whereas job seekers dont.

Job Listings
The Solution

Improve job listing richness, and streamline search & apply

AFSW enables users to search for jobs efficiently by reducing repetition, increasing transparency, streamlining access, and leading users to results where every job clicked converts to an application submission.

BEFORE
AFTER
Improved job listings
BEFORE
AFTER
Redesigned open-to-work flow
BEFORE
AFTER
Improved collection feature
BEFORE
AFTER
Improved JD
Design Prototype

Making job search productive

Potential Impact

Better jobs page can increase subscription revenue from 'premium careers'

Currently 39% of LinkedIn users i.e. premium users, bring only 10% of the revenue. This share can increase if LinkedIn jobs UX is improved.

Potential increase in
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DAU/MAU for LinkedIn Jobs
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Subscription Rate
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LinkedIn Jobs NPS
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To learn more about this project, click here and reach out
Secondary Research

Research indicated that LinkedIn is great for being headhunted, poor for applying to jobs

While actively job hunting, it was evident that LinkedIn does not dedicate much resource to improving the jobs page. Statistics and user reviews on LinkedIn jobs suggest severe bias towards hiring over job searching.

LinkedIn Reviews
Online Forum
Heuristic Evaluation

Hick's Law failure—so many ways to see the same job listings

While LinkedIn curates jobs, provides adequate features, insights and access to recruiters/hiring managers, it causes cognitive overload and fear of loss by providing so many ways to search for jobs.

This is the worst
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Key Insight

LinkedIn Jobs amplifies the sense of overwhelm inherent in job hunting

Competitive Analysis

Benchmarking productivity across the board

Other well known platforms that are primarily job boards were researched and compared to LinkedIn to isolate best practices. Each column is ranked for the given row.

Benchmark UX
Benchmarking Matrix
*The categories are subjective and only meant to communicate relative strengths and weaknesses based on personal experience and reviews from peers.
Opportunities

HMW make LinkedIn Jobs as effective for job seekers as it is for companies?

86% SMBs
find a qualified candidate within 24hrs
source: LinkedIn Talent Solutions
Design Strategy

Redefining the user as prospective candidates always

Defining the user is extremely crucial for a jobs page as it determines the kind of value LinkedIn jobs would provide.

man in black jacket sitting on floor
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Open to Work
a man sitting at a table with a laptop
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Top Candidate
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Pre-qualified
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Referable
Design Development

Iterative exploration

LinkedIn Ideation
Optimizing listing layout using Hick's Law

LinkedIn jobs provides several collections to choose jobs but the choices also induce fear of missing out

Prioritizing glanceability and reducing cognitive load

One of the biggest drawbacks of LinkedIn jobs is the cognitive overload it causes - one listing after the other

Increasing application rate

Ensuring each listing is valuable and actionable

Reformatting filter function to increase ease of use

One of LinkedIn's core feature is the filter function which plays an invaluable role while job searching. Therefore ease of use is vital

User Testing & Feedback

The redesigned filter access toggle was distracting despite being helpful

The revised design rolled back the filter feature to its original layout, but with a few minor design elements from version 1. This change allowed for other aspects of the page to be optimized as well.

Option A
Option B
Option C
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A/B tests for other solutions were also conducted. Available only for portfolio review
Featured Solution

An 'open to work' that makes job searching easier

The open to work feature must be the cornerstone of LinkedIn jobs as it can streamline the job search process significantly by setting one-time preferences.

Open to work feature
Featured Solution

Inclusive Filters

The experience filter has been greatly criticized for its unreliability. Furthermore, other meaningful data driven filters are much desired by LinkedIn users.

Filter Add-Ons
Featured Solution

Collection based controlled jobs page

The current LinkedIn Jobs shows to many different collections to job search causing unneccessary stress. The revised design removes choices and allows users to control what they see.

Collection Design
Featured Solution

Personalized job listings

Tailoring job listing descriptions to the user can significantly increase their productivity

Listing Design
Featured Solution

Job Description summary

Providing a summary option can reduce cognitive overload significantly. Furthermore, converting key sections to tabs provides visibility into what LinkedIn offers for each job and inform the job seeker's decision making process.

JD Design
Featured Solution

Contextual Suggestions

Making LinkedIn Jobs page suggestions relevant to the task or purposeful can boost the job seekers.

Support Elements
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